Third Wave Roasters April 9, 2015 13:45
Have you heard of the "third wave" of coffee? It is the current specialty coffee movement to create high-quality coffee. In terms of freshness, flavour and taste it is miles ahead of the stale, ground coffee purchased in large tins at the grocery store ("first wave") and also well beyond the coffee currently offered at the large and popular chains, which is often prepared using previously frozen coffee beans ("second wave"). The third wave of coffee involves improvements at all stages of production and stronger relationships between coffee growers, traders and roasters. One of the most significant aspects of the third wave of coffee is high quality and fresh roasting in "microroasteries" like JADE Coffee Roasters. Our organic, fair trade and sustainable high-quality, single-origin coffee beans are sure to impress!